Presenting a comprehensive research, advertising, marketing, and communications forum that will help you better understand and serve gay and lesbian travellers.

Audience: Perfect for marketing, advertising and PR executives of the tourism and hospitality industries who want to successfully reach North American, British and European gay/lesbian visitors, and initiate or update effective strategies.

Dedicated: Symposium attendance is limited in order to facilitate the best learning and networking environment.

Learn, review, update and strategise:

• Review research on North American and European LGBT travellers
• Internet and email marketing, social networking, and other emerging communications technologies
• Exploring regional markets accross Europe, and how to reach them
• Focus group insights and trends
• Maximizing print advert and PR results
• Direct response marketing outreach
• Proven techniques for measuring, monitoring and maximizing ROI
• Sponsorship marketing and events, and more

For special student rates and concessions on the registration fee, please email Glen Fishman of Community Marketing staff.